In this BBX interactive video Busiiness Bank Exchange looking for a active participative viewer journey to explain how BBX works in daily business. By using branching in the video viewers can easily choose what is for them important and worth watching.
But this is not the only thing. Videotier build in several workflows with underlying formulas to display real time figures and pricing calculations leads would experience if trading in BBX.
Although clearly used as a presentation video BBX is using various interactive elements that bring value to the sales funnel. At the beginning of the video the viewer is being tracked. The clicks of the individual user is being tracked, which is used in the next sales funnel. An thirdly a call to action is present for the viewer to directly start trading in BBX if convinced by the interactive business presentation.